The Loeries are the most prestigious creative branding awards in Africa and the Middle East. Winning a Loerie is the highlight of any creative professional’s career. For brands, winning a Loerie may be even more important: evidence that the company is effectively harnessing the power of creativity to drive its business
But the power of creativity is about much more than short-term success. Through its Shared Value Category, the Loeries recognises and promotes businesses that devise creative solutions to seemingly intractable social problems.
Consider the following:
Suppose you’re an independent farmer.
You have a loyal group of customers, but you need to reach into new markets. How do you even begin to find them?
Perhaps you need credit to help your business reach its potential; or maybe there is a lean season and you need a loan to tide you over.
Now imagine an integrated platform that gave you access to financial services and opened up new markets. It even gave you information on farming best practice. And all you need to use the platform is an ordinary mobile phone.
If you think that sounds like an excellent creative solution to a social problem, well you’re not the only one.
DigiFarm, an initiative of Kenya’s Safaricom, took top honours in the Shared Value category of the 2018 Loeries.
The Shared Value category was introduced to recognise and promote brands that are purpose-led and embody Shared Value management principles.
This year, businesses have a unique opportunity to enter the Loeries free of charge. It’s an opportunity to inspire others and achieve recognition for your Shared Value creative brilliance.
Don’t miss this chance. Get more information about entering the Loeries at the official awards website.