UNLEASH YOUR INNER AFRO-OPTIMIST: A BLUEPRINT FOR AFRICAN EXCELLENCE
As the Founder & CEO of ZER Consulting Africa, I’m driven by a singular mission: to empower African businesses to thrive on the global stage. This passion has now taken shape in my new book, Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage. It’s more than just a book—it’s a call to action for African leaders to embrace their potential, lead with purpose, and create lasting impact.
For years, I hesitated to write this book. I wondered, “What more can I say that hasn’t already been said?” But then, a wise mentor reminded me, “The book that changes your life is not the one you read. It’s the one you write.” That was the push I needed. I realized that my experiences, insights, and the lessons I’ve learned from working with both global and African businesses could serve as a roadmap for others. And so, Afro-Optimism Unleashed was born.
This book is for you—the young entrepreneur, the visionary CEO, the intrapreneur within a corporate giant—who believes in Africa’s potential and is ready to take bold steps to unlock it. It’s for those who refuse to be defined by limitations and instead choose to lead with optimism, resilience, and innovation.
What’s Inside the Book?
Afro-Optimism Unleashed is a practical, how-to guide designed to help you navigate Africa’s unique business landscape. It’s packed with real stories, actionable insights, and strategies to turn challenges into opportunities. Here’s a glimpse of what you’ll discover:
1. The Power of Self-Discovery: I explore how understanding your roots can ignite your inner Afro-optimist. Your unique story is your superpower—use it to lead with authenticity and resilience.
2. Building a Global Mindset: I delve into the importance of embracing global opportunities while staying rooted in local realities. Learn how to integrate global insights into your leadership style and business strategy.
3. The SCALE Framework: I introduce the SCALE framework—a five-step roadmap to building sustainable, impactful, and scalable businesses. From strategizing your vision to expanding your impact, this framework is your blueprint for African excellence.
Why This Book Matters
Africa is brimming with potential, but unlocking it requires more than just ambition—it requires a shift in mindset. Afro-Optimism Unleashed is a guide to help you make that shift. It’s about seeing challenges as opportunities, leading with purpose, and inspiring others to do the same. By applying the strategies in this book, you’ll not only grow your business but also contribute to a thriving, globally competitive Africa.
As Kanini Mutooni, Regional Managing Director, Africa at Draper Richards Kaplan Foundation, aptly put it: “This is a story that you’ve got to read.”
Join the Movement
March 18th marks the launch of Afro-Optimism Unleashed, and I couldn’t be more excited to share it with you. Whether you’re an entrepreneur, a corporate leader, or simply an Afro-optimist eager to make a difference, this book is for you.
Don’t miss your chance to be part of this movement. Join the waitlist today and be the first to access exclusive excerpts, including three FREE chapters, and other exciting updates. Let’s unleash the Afro-optimist in you and scale African excellence to the global stage together.
Adeolu Adewumi-Zer
Founder & CEO, ZER Consulting Africa
CEO, Shared Value Nigeria
Author, Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage