Amanda is a passionate African, an entrepreneur, lead strategist and founder of Branding Africa – a digital agency based in South Africa and Uganda, which aims to help African businesses grow through effective brand strategy.

She believes the key to growing the African economy lies in building the minds of those who will build great African brands that represent innovation in the global landscape. 

Amanda’s experience in entrepreneurship and brand building has afforded her the opportunity to work with both big and small brands across borders, giving talks and conducting workshops on branding, entrepreneurship, mindset and shifting brand perception specifically for the African entrepreneur.

She also currently serves as the leader of Hadithi Africa – a contemporary online educative platform that teaches and exhibits African heritage, which was recognised as the educative platform of the year 2021 by the South African Prestige Awards.

Amanda inherently understands that the consumer is the single most valuable asset an organisation can have, and is able to skilfully navigate business across borders while simplifying complex business concepts in order to facilitate the growth of the entrepreneurial landscape in Africa.