Immaculata Segooa has a  master’s degree in business administration focusing on the Shared Value business model, which encapsulates her firm belief in the need for business to utilise its profit-making operations to address social challenges. She is a business professional, with over 25 years’ experience in Marketing and related fields.

As Head of Integrated Marketing Communication (IMC) at Discovery, Immaculata is responsible for leading the integration of marketing communication across all brand touch-points through brand design, advertising and media, content management, and operations for the Discovery brand and its product verticals., Immaculata is the Deputy Chairperson of MASA, and serves on the boards of the MRF, the ABC and is also a member of the Vega School of Brand Leadership  Advisory Council. She is the Group Head of Integrated Marketing Communications at Discovery and a Shared Value advocate.