Shared Value Research Report
Shared value holds the key to unlocking the next wave of business innovation and growth.
Prof M. Porter & M. Kramer, Creating Shared Value (2011)
From October 2019 to February 2020, Shared Value Africa Initiative and Strathmore University Business School embarked on a research study to establish private sector understanding and implementation of the Shared Value Business Management concept by businesses operating mainly in Southern and East Africa.
This study, held with a select group of businesses, resulted in insights that will contextualise the Shared Value discussion within a sub-Saharan Africa environment, and form the foundation that guides engagement around Creating Shared Value and growing this community.
While the COVID-19 pandemic has made it clear that business will never operate the same again, it makes the Shared Value discussion even more important as those who are able to align their profit with social impact will far outlive those who focus on the more conventional profit-only strategy.