Shared Value Research Report

Designing Social Value: Informed Programme Development for Future-Focused Social Entrepreneurship in Africa

The emergence of young African social entrepreneurs who design social change could translate to significant social value design that, in turn, could improve the future of several communities. Nevertheless, the designed value will only benefit the continent if it is substantial and sustainable. The problem is that many social entrepreneurial endeavours are implemented without a long-term future focus or an understanding of how social value is conceptualised. For this reason, tertiary institutions in Africa should consider presenting training or education related to sustainable social value design.

In this paper, author Adelaide Margaret Sheik reports on research done to inform programme design at a university in South Africa with a particular focus on social value design.

The objectives for this research focused on

  • how participants define social value within their context, and
  • why they see this as sustainable for the future.

The paper makes recommendations relevant to programme design for future-fit social entrepreneurs. It has a particular focus on how to incorporate the various dimensions of social value for Africa into designing a training programme or modules that incorporate social value

Designing Social Value: Informed Programme Development for Future-Focused Social Entrepreneurship in Africa was presented at the Design Education Forum of Southern Africa’s 2019 conference. Shared Value Africa Initiative was involved in facilitating the questions posed to the entrepreneurs from across Africa and reviewing the research feedback.

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Shared value holds the key to unlocking the next wave of business innovation and growth.

Prof M. Porter & M. Kramer, Creating Shared Value (2011)

From October 2019 to February 2020, Shared Value Africa Initiative and Strathmore University Business School embarked on a research study to establish private sector understanding and implementation of the Shared Value Business Management concept by businesses operating mainly in Southern and East Africa.

This study, held with a select group of businesses, resulted in insights that will contextualise the Shared Value discussion within a sub-Saharan Africa environment, and form the foundation that guides engagement around Creating Shared Value and growing this community.

While the COVID-19 pandemic has made it clear that business will never operate the same again, it makes the Shared Value discussion even more important as those who are able to align their profit with social impact will far outlive those who focus on the more conventional profit-only strategy.

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Shared Value Companies during the Coronavirus Research Report

In May 2020, Shared Value Africa Initiative embarked on a desktop research study to establish what relief work its members have implemented during the Coronavirus pandemic, and how this relief is linked to the purpose statements of the companies.

This research was done during May 2020, using desktop research, and it may not include all relief work being done by members. Research is focused on what companies are doing in their home country.

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